“What is this mess! Or do you not know what you should pay attention to in clothing? “It seems like it’s time to clarify this.”

First of all, what do we know?

Or, like them, are you constantly changing your clothes with new ones, along with the fashion trends that change day by day?

Or do you not know their impact on the environment? So, have you heard of the concept of fast fashion before? Let’s take a look at this concept.

What is Fast Fashion?

Fast Fashion is a type of disposable fashion trend that constantly renews itself as a result of mass production and consumption in the clothing and fashion industry, and it also means selling more products at a cheaper price.

Fast fashion aims to produce cheap, low-quality, disposable clothing. After the industrial revolution, in the 1980s, textile manufacturers began to produce “more and faster” just to make a profit. As a result, the quality of the clothes produced began to decline, which led to a cycle that required the consumer to shop again. This rapid change in the chain created the fast fashion trend, in which products are produced and sold cheaper and consumers shop in shorter intervals.

This fashion trend pushes us to constantly dress in a new style and therefore constantly buy new clothes. Shortening the life of clothing and letting it become waste before being worn also means creating as much waste.

Fast fashion is the reason why the textile industry is the second most polluting industry in the world after the oil industry. According to statistics, the fast fashion industry is responsible for 20% of global wastewater and 10% of global greenhouse emissions. When we look at the last 15 years, we see that clothing purchases have increased by 60%.

The main harms of fast fashion are listed as follows:

Constant replacement, tendency to waste due to short-term use

Use of harmful textile dyes for cheaper production

Raw material selection is mostly in favor of polyester

Water and pesticides required for the use of traditional cotton

Waste materials poured into the seas pose a threat to every living thing through the food chain.

It has many negative aspects, such as causing global warming due to the excessive use of fossil fuels in production.